CROSSMARK is an annual participant and proudly showcases Tiger Balm front and center for all retailers to see. We offer Tiger Balm 2g sachets to all interested guests & often receive comments that their parents/grandparents used to use it. Several smile at the memories of earlier days and gladly take a sample with them.

Every year the Canadian grocery industry hosts a show and conference – referred to as GIC (Grocery Innovations Canada). Thousands of retailers make their way through the exhibits to see all the new items as well as classic favourites.